Spotlight on Leadership


Standard Process

Farm Visitor Center



In 2013, Standard Process marked its continued expansion by adding a visitor center to its headquarters in Palmyra, Wisconsin. The new building orients visiting healthcare professionals and students to the farm and supports education and development activities focused on maintaining Standard Process’ leading role in the food supplements field.


Xibitz and Lord Cultural Resources were engaged by Standard Process to develop and fabricate the exhibits for their new visitor center. The exhibits incorporate a variety of experiences including didactic (educational) displays, hands-on interactive elements and an opportunity to be photographed with the company’s founder, Dr. Royal Lee.


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Xibitz helped us give visitors a memorable experience by creating a step-by-step process that we could incorporate into our daily responsibilities, and use to achieve impressive results!

—Karen Jeske, Corporate Communications Manager


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[Care and quality made tangible.

Large environmental graphics show the beauty of the farm throughout the year and polished finishes echo the craftsmanship of the building as well as the care and quality invested in each Standard Process product.]


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X: on this project:

Lead Firm, Xibitz Inc.

Interpretive Planning, Lord Cultural Resources

Design, Taylor Studios

Value Engineering

Project Scheduling & Management

Facility Interface Coordinating

 Construction Drawings

Artifact Mounting

Gallery Lighting Design

Multimedia Integration & Coordination 

Fabrication & Installation


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The exhibits emphasize how the Seed to Supplement process ensures that quality ingredients go into each bottle produced.



The interactive farm map is a touch screen display that provides an overhead view of the farm to orient the visitor while allowing for in-depth investigation into specific crops and various farming and harvesting techniques.



The exhibit explores leaders in the field of nutrition and health, including Standard Process founder Dr. Royal Lee.



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