No one likes to wait in line. So when Hornall Anderson was looking for a partner to execute a new queuing experience that would celebrate a world-renowned tourist destination – Skydeck Chicago at Willis Tower (formerly the Sears Tower) – the Seattle-based design firm called on Xibitz.
Comprised of three major experiences that entertain and educate visitors as they wait to ascend to the famed 103rd floor, the Skydeck queue was part of a massive renovation of the iconic landmark, which sought to marry the tower’s legacy with its vision for the future, connecting visitors to Chicago’s rich history, culture and people.
Hornall Anderson provided a beautiful and well-executed design; Xibitz provided Hornall Anderson with a turnkey partnership experience. The result transformed what had been a dark, lifeless waiting area into a richly immersive and interactive environment, with touch screen activities and exhibits, and a symphony of technology, art and strategic planning that position the tower as an integral part of the city’s identity.