Creating an educational exhibit that will engage multiple audiences requires a team that can leverage its combined strengths imaginatively and effectively.
Perkins+Will Branded Environments and Xibitz employed a collaborative design/build approach to develop this new immersive and interactive exhibit. Working with The University of Tennessee Research Foundation (UTRF), in conjunction with its West Tennessee Solar Farm project, the team developed solutions to educate and resonate with diverse audiences, from 4-H groups to solar-value-chain industry leaders to city/county government and more.
Visioning sessions with the UTRF team and target audiences resulted in the identification of four primary stories: “Plugged In” (history), “Get Connected” (conservation), “How it Works,” and “Race to the Future,” all of which are linked through a central “Illumination Station” interactive console.
The combined result is SPECTRUM, a unique experience that will teach visitors about the past, present and future of solar power in Tennessee, and which makes complex concepts fun through attention-grabbing graphics, dynamic use of scale and creative interactive technologies. Relying on light as a narration device, the exhibit is designed to engage users upon arrival and spark a sense of discovery in the building’s Welcome Center.
The exhibit also has a mobile element to be used at tradeshows, educational venues and public events to promote the UTRF brand and solar power industry.