It’s critical for a college athletics program to build and capitalize on a brand that attracts future recruits. And a key to a storied program’s brand is its past accomplishments.
Working with design partner Downstream, Xibitz leveraged the Florida Athletics’ brand, by showcasing the Florida basketball story while seamlessly creating brand continuity across the athletics department – through original graphics, digital media, technology and specialty fixtures distributed throughout the facility.
To engage visitors from the moment they enter, Xibitz’ execution of this dynamic and inspirational experience is seen throughout the complex’s atrium and lobby, men’s and women’s coaches’ offices, the men’s practice gym and locker room, the media center and the players’ lounge. Xibitz provided project and vendor management, design solutions, value engineering, production of all brand elements, fabrication, and installation strategy/execution.
Features include the following. The actual floating floors used during Gator basketball Final Four appearances are hung on the practice gym walls. A four-tier trophy case features game memorabilia, trophies and an interactive track ball. A distributed digital signage network enhances internal communication. And a 36-foot-tall themed chandelier highlights Gator NCAA and individual achievements.
The result helped turn the University of Florida basketball complex into a powerhouse recruiting tool that differentiates the program from its competition.