As the world’s best-selling brand of vitamins and dietary supplements, Nutrilite set out to create a space dedicated to training its international salesforce in the mid-2000s. The result was the 2006 opening of the Center for Optimal Health in Buena Park, California, which hosts about 20,000 visitors each year.
Having collaborated successfully with Xibitz on that project, Nutrilite re-engaged us to support the Center’s redesign and renovation several years later. Teamed with Interbrand, the world’s leading brand consultancy, Xibitz was responsible for detail design and fabrication of cases, pedestals, wall panel systems and graphics using glass, metals, wood, laminates and acrylics.
The outcome was Nutrilite’s 2014 unveiling of a fully remodeled Center for Optimal Health, along with a new research and development building that includes a rooftop visitors’ center. While research goes on below, guests can interact with displays and learn about the company’s farming operations and product offerings.
Winner of The 2014 Event Design Awards, Best Museum Environment