The Identity Center illustrates the history, missions and goals of Northwestern Mutual for both employees and the community. This approximately 11,000 square-foot space consists of many large environmental graphics, artifact cases, and multiple interactive experiences.
Custom conservation grade cases dive into the history of NWM, displaying historical documents, artifacts and scale models highlighting their rich 160 years. Multiple interactive elements offer detailed information on how NWM continues to serve their customers. One standout piece is the 360 circle theater floating 10 feet off the ground and spanning 36 feet across It operates on 10 laser projectors that blend into one seamless image – immersing visitors in the Northwestern Mutual brand.