Lenovo

October 09, 2013

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Lenovo | Innovation Center | Raleigh, North Carolina

 

Combining Nature and Technology

 

In consolidating its North American offices into a single headquarters, Lenovo envisioned an environment that would reinforce its brand attributes and personality – including innovation, imagination, entrepreneurial spirit and approachability.

 

Gensler architects’ response for the complex included open planning to enhance communication and a neutral palette — from natural stone to exposed concrete — to contrast thematic graphics and nature imagery.

 

With its work on the Innovation Center, including its retail cafe and board room, Xibitz supported Gensler’s vision for successfully integrating the Lenovo brand into a remarkable experiential space. Specifically, Xibitz combined natural elements like bamboo stalks and large boulders with high-technology products like flat screen monitors from the Lenovo line to create a space for the international technology company to solve complex and daunting challenges.

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