Hillshire Brands

July 22, 2014

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Hillshire Brands | Corporate Headquarters | Chicago, Illinois

 

Fueling Transformation

 

When Hillshire Brands relocated from its Downers Grove, Illinois home to the Chicago Loop, it was doing more than moving its headquarters. It was transforming its brand.

 

With a new name and renewed energy, the former Sara Lee Corporation turned to designer Perkins+Will for creation of a collaborative, professional and inspiring environment. The resulting design minimizes corporate hierarchy while maximizing open plan areas, access to natural light, and opportunities for teamwork via “backyard” meeting and unique conference spaces.

 

Partnering with the designer, Xibitz provided innovative ways to carry out Perkins+Will’s intent for showcasing branding elements in the revitalized building. Deliverables included environmental graphics like a dynamic, three-dimensional, painted acrylic logo; an element featuring employee names printed on optically clear film and applied to glass; and photo-quality elevator lobby graphic panels – consisting of eight individual units totaling 27 feet in length – fabricated for easy updates.

 

In addition, Xibitz furnished material and performance mock-ups, video footage making clear the procedure to update changeable panels, and a demonstration of the innovative lighting technology specified by the designer.

 

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