The Lory Student Center is a community gathering place for everyone on the Colorado State University (CSU) campus, including students, faculty, staff and visitors. The Center contributes directly to CSU’s educational mission – and its retention efforts – by providing opportunities for engagement in educational, cultural and recreational activities as well as a variety of services for the convenience of the campus community.
After 50 years and 20,000 people a day, it was time to renovate the Lory Student Center inside and out. In the course of the renovation, Perkins+Will and its Branded Environments team identified 11 key “brand story” elements that convey the Center’s history, provide opportunities for donor and other recognition, and capture the spirit and unique essence of CSU. This framework allowed the University to prioritize project expenditures, and enabled development of fundraising tools. The approach also resulted in a flexible master plan for the initial project installation and a roadmap for adding elements in the future. The ensuing design by Perkins+Will turns the University’s emblems and team colors into a vibrant source of energy that permeates the Center.
From preliminary involvement in cost estimating, value-engineering and design detail analysis, Xibitz was instrumental in the planning stages, making it possible to smoothly and efficiently move the project into the fabrication and installation process.