University of Cincinnati

November 30, 2013

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University of Cincinnati | George & Helen Smith Athletic Museum | Cincinnati, Ohio


Tailoring Visitor Experiences


To help the University of Cincinnati engage star students and student-athletes, Xibitz assisted in creating one impressive experience after another at the University’s athletic museum. The project’s goals:  Communicate the benefits and notable achievements of the University’s educational excellence and rich athletic heritage, utilizing the building’s central atrium space as a museum, archive, welcome center and recruiting vehicle.


As the contract manager for Perkins+Will | Eva Maddox Branded Environments, Xibitz produced design and build features including large-scale environmental graphics, signage elements, interactive kiosks, archival artifact displays, and interactive projection for multimedia communication, all within a pre-existing budget and very tight schedule.


Custom glass display cases and engaging interactive experiences fill the Museum. Additionally, 120-foot diagonal Holopro screens are suspended six floors above the Museum’s atrium and display a visiting athlete’s most recent footage. The Celebration Walk is a custom terrazzo floor with motion sensors that trigger highlight footage on video monitors as visitors walk by. Laser-cut, internally lit 12-foot steel poles are motion-censored to display backlit text and graphics when triggered.


Together, these elements allow each sports program to represent its particular history, as well as show real-time visuals of games in progress, highlight clips and/or practice sessions to existing students, alumni, potential students and student-athlete recruits.

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