Bank of America

October 09, 2013

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Bank of America | Corporate Center | Charlotte, North Carolina

 

Weaving Brand Elements into Design Solutions

 

The Bank of America (BOA) Corporate Center, a focal point of its city’s skyline and lit at night from within, represents stability in its granite-clad base with marble columns at its entrances.

 

While a building’s outer look and feel generally endures changes in its owners’ marketing initiatives and design styles, its interior requires more frequent updates. When BOA rolled out a comprehensive global branding effort at its corporate headquarters, Perkins+Will | Eva Maddox Branded Environments and Xibitz collaborated on crafting design solutions for 26 floors in three buildings.

 

Elements of the brand were woven into the fabric of the project’s finishes reflecting BOA’s corporate mission. The solutions included a wide variety of materials, including a diverse selection of wood, plastic, glass, graphics and stainless steel applications (all of which were chosen per stringent LEED® certification requirements). The end result is a corporate environment that reflects BOA’s unique brand identity; communicates its market position; and provides an attractive, flexible, employee-focused work environment.

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