There’s significant equity in a successful brand. So wherever it is expressed – to customers, employees, shareholders and other constituents – it has to be right. When Astellas Pharma US, Inc., opened its $150 million headquarters for the Americas in the Chicago suburb of Northbrook, company leaders were proud to unveil a unique property that captures Astellas’ vision of “Changing Tomorrow.”
Designed and delivered by a team of top-tier architects, engineers and contractors, the facility meets Astellas’ operational requirements and reflects the company’s brand. To support this latter goal – and to take advantage of a huge, two-story corridor wall – Kahler Slater was hired to provide an environmental branding solution showcasing the breadth of the Astellas business, products and history to prospective employees and staff members visiting from global offices.
In a matter of just months, Xibitz and Kahler Slater collaborated with the client to identify and execute the optimal way to communicate Astellas’ identity, offerings and differentiators.
The process included research, a cultural immersion experience in the existing office and a design workshop – to help the team understand Astellas’ unique culture, build consensus among leadership and formulate the project’s key message strategy.
The solution: A large triptych wallscape, with a center wall describing Astellas’ purpose: to change the lives of people throughout the world. Outer walls describe what Astellas does. A gridded-multi-frame layout showcases individual messages. Each image is printed on translucent scrim, allowing back lighting to softly illuminate the corridor and enabling updates of image panels when needed.