Inspiring Visitors at the Front Door

Valparaiso University

Welcome Center



The Phyllis and Richard Duesenberg Welcome Center plays a central role in Valparaiso University’s strategic plan for growth through enrollment and development activities. This 15,000-square-foot gathering place serves as a “front door” for the University, meeting the needs of prospective students, alumni and guests – and housing key historical and modern exhibits.


Xibitz and Lord Cultural Resources developed the exhibits. Key steps included: identifying a thematic framework and incorporating guidepost values developed by Valparaiso staff (Excellence, Learning through Service, Community, Lutheran Heritage, Thoughtful Leadership and Personal Journey).


Located primarily in the Visitor Center lobby, the exhibits also enliven the main hallway and adjacent alcoves.


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The Welcome Center will be an important gateway into our University community. People visiting our community for the first time will have a chance to get to know us better, and those who already know us can reconnect in new ways.

—Mark Heckler, University President


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[Celebrating diverse experiences and ambitious goals.

Welcome Center exhibits capitalize on the engaging stories of Valparaiso faculty, staff, alumni and students that showcase University achievements while highlighting their local and global impact. The center will inspire visitors to make an informed choice to study at Valparaiso, to take pride in the University and to support it.]


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X: on this project:

Lead Firm, Xibitz Inc.

Interpretive Planning, Lord Cultural Resources

Conceptual & Detail Design

Graphic Design 

Project Scheduling & Management 

Financial Management

Facility Interface Coordination

Artifact Mounting

 Multimedia Integration & Coordination
Fabrication & Installation


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A sixty foot-long timeline highlights over 150 years of University history, and includes artifacts representing significant moments. 


Three Pillars of Excellence in the main lobby highlight Community of Scholars, Artists and Athletes, and Tradition of Service in large graphics and in media. 



Sixty foot-long timeline highlighting over 125 years of University history, including artifacts representing significant moments.


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