Inspiring Discovery

General Electric

Global Innovation Centre



The first of its kind for GE in North America, the GE Innovation Centre in Calgary leverages the company’s global expertise, technology and industrial breadth to pursue opportunities across the energy, healthcare, transportation and finance sectors.


GE secured Hornall Anderson to craft a narrative framework and experience strategy for the Centre’s design and operational needs. Hornall Anderson’s innovative plan included multiple cutting–edge digital tools aimed at facilitating industry–redefining collaborations at the Centre.


Once the strategic vision was solidified, Hornall Anderson worked with Gensler through project design. Hornall Anderson collaborated with Xibitz on crafting all major environmental interactive installations and content experiences.


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This first-of-its-kind in North America, GE Innovation Centre–Canada, opens more opportunities for talented Albertans and innovative companies to develop solutions in vital areas like sustainable energy production…

Stephen Khan, Alberta’s Minister of Enterprise and Advanced Education


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[Engaging with brand experiences.

Xibitz worked collaboratively with Hornall Anderson
to produce a rich brand environment that leverages technology to support meaningful commercial engagements across diverse markets and technologies.


X: on this project:

Design, Hornall Anderson

Design Solutions


Material Samples

Production & Installation

Financial Management

Project Management

Facility Interface Coordination

 AV/Multimedia Integration


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Top two images show interactive engagements includeing a multi-touch screen Voices of Canada interactive table.



Xibitz provided production and installation services for dimensional elements and environmental graphics with premium materials that reflected a rich design aesthetic.


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