Xibitz executed the Populous designed recruiting spaces and lobby displays in the South End Zone stadium renovations. The spaces celebrate OU’s prodigious history and enduring success and feature a curved championship display with a built-in touch screen tablet. Visitors can take a selfie of their group from a ceiling-mounted camera and select a background template. Dimensional environmental graphics flow throughout the player-access spaces and hype areas. In the hype-areas music-driven lighting pulsates to music.