The Identity Center illustrates the history, missions, and goals on Northwestern Mutual for both employees and the community. This approximately 11,000 square foot space consists of many large environmental graphics, artifact cases, and multiple interactive experiences.
Custom conservation grade cases dive into the history of NWM, displaying historical documents, artifacts, and scale models highlighting their rich 160 years. Multiple interactive elements offer detailed information on how NWM continues to serve their customers. One standout piece is the 3960 circle theater floating 10 feet off the ground – immersing visitors in the Northwestern Mutual brand.