The Identity Center illustrates the history, missions, and goals of Northwestern Mutual for both employees and the community. This nearly 11,000 square-foot space consists of many large environmental graphics, artifact cases, and multiple interactive experiences.
Custom conservation-grade cases dive into the history of NM, displaying historical documents, artifacts, and scale models highlighting its rich 160-year heritage. Multiple interactive elements offer detailed information on how NWM continues to serve its customers. One standout piece is the 360-degree circle theater floating 10 feet off the ground, immersing visitors in the Northwestern Mutual brand.