When Hillshire Brands relocated from its Downers Grove, Illinois home to the Chicago Loop, it was doing more than moving its headquarters. It was transforming its brand.
With a new name and renewed energy, the former Sara Lee Corporation turned to designer Perkins+Will for creation of a collaborative, professional and inspiring environment. Partnering with the designer, Xibitz provided innovative ways to carry out Perkins+Will’s intent for showcasing branding elements in the revitalized building. Deliverables included environmental graphics like a dynamic, three-dimensional, painted acrylic logo; an element featuring employee names printed on optically clear film and applied to glass; and photo-quality elevator lobby graphic panels – consisting of eight individual units totaling 27 feet in length – fabricated for easy updates.
In addition, Xibitz furnished material and performance mock-ups, video footage making clear the procedure to update changeable panels, and a demonstration of the innovative lighting technology specified by the designer.