Occupying eight floors of the Boeing Building, the 275,000-square-foot HERE Chicago office was transformed into a contemporary environment that reflects the company’s vision, brand and history of innovation as the worlds’s #1 location platform company.
Xibitz partnered with Gensler to bring the environmental design to life throughout the newly renovated space. Key elements include feature walls found near the cafes on several floors. The Crosswalk Cafe showcases concrete panels with hooks and tensioned wires connecting in random patterns meant to mimic HERE’s location technology. The Lakefront Café features digitally printed wall covering with colored acylic fins. The Terrace Café has formed metal pans with faux moss and applied dimensional text.
Other brand elements include direct printed Lintec film distraction graphics and various logos on multiple floors. The reception desk displays a custom metal screen with LED lighting and colored film depicting the HERE brand logo.
The highlight of the project is the LED wall found on the reception level. This 40′ span of wall combines digitally printed graphics and dimensional acrylic swoops with motion activated lighting. Sensors embedded in the ceiling trigger colored lighting that follows people as they walk along the wall. The result is an experience of discovery and playfulness.