When Hillshire Brands relocated from its Downers Grove, Illinois home to the Chicago Loop, it was doing more than moving its headquarters. It was transforming its brand.
With a new name and renewed energy, the former Sara Lee Corporation turned to designer Perkins+Will for creation of a collaborative, professional and inspiring environment. The resulting design minimizes corporate hierarchy while maximizing open plan areas, access to natural light and opportunities for teamwork via “backyard” meeting and unique conference spaces.
Xibitz partnered with the designer to provide environmental graphics like a dynamic, 3D, painted acrylic logo; photo-quality elevator lobby graphic panels fabricated for easy updates; and an element featuring employee names printed on optically clear film and applied to glass.
[The goal, the results.]
“Create a new headquarters that is authentic, innovative, collaborative, professional, and inspired.”
“An innovative office environment that fosters a new brand and culture for this newly reorganized corporation.”
In addition to identifying unique ways to carry out the designer’s intent for showcasing dynamic branding elements, Xibitz provided material and performance mock-ups and video footage making clear the procedure to update changeable panels. Also delivered: a demonstration of the designer-specified innovative lighting technology. ]
X: on this project:
• Design, Perkins+Will
• Design Solutions
• Design Sketches & Prototypes
• Production & Installation
• Lighting & Electrical Integration
• Project Management
• Scheduling Management
• Facility Interface Coordination
• ROM Budgets
• Cost Estimating
• Construction Drawings
• Material Samples